UK media regulators joined forces to launch ParentPort (www.parentport.org.uk), in October 2011. The idea is to make it easier for parents to complain about material they have seen or heard across the media, communications and retail industries.

It was developed following Reg Bailey’s Independent Review of the Commercialisation and Sexualisation of Childhood, which recommended that regulators should work together to create a single website to act as an interface between themselves and parents.

The website provides parents, carers and guardians information on what they can do if they’ve seen or heard something they felt was inappropriate for their children. The website directs them to the right media regulator for their specific area of concern.

The ParentPort website has been jointly developed by the Advertising Standards Authority (ASA), the Authority for Television On Demand (ATVOD), the BBC Trust, the British Board of Film Classification (BBFC), the Office of Communications (Ofcom), the Press Complaints Commission (PCC) and the Video Standards Council (VSC)/Pan-European Game Information (PEGI).