Pay-TV Strategy
Pay-TV strategy and business modeling, including product development & marketing strategy taking into account new trends such as hybrid, social and multi-screen TV. We also can support product and commercial development in interactive transactional TV including interactive TV games, participation TV, TV betting, gaming, plus multiplay services and bundling.
We are able to cover a wide range of topics to support:
- Pay-TV providers looking to differentiate their service
- Free-to-air (FTA) operators in markets with analog switch-off
- CE manufacturers looking to support TV serviceson their devices
- Web portals looking to take advantage of internet TV opportunities
Media Policy and Regulation
- VOD Regulation Monitoring. Providing ongoing monitoring and support for companies affected by implementation of the EC Audio-Visual Media Services Directive (AVMS), in the UK and Rest of Europe. See also AVMS Watch.
- Connected TV Regulation reporting and research on nascent EU regulatory issues issues
- Strategic policy and regulatory advice affecting all aspects of pay TV, OTT, connected TV and on-demand services (VOD)
- Business advice on policy issues that affect the copyright management of digital content, including the eBook landscape, DRM technologies, rights management issues and streamed music services.
Metadata Strategy
We can help with:
- Metadata strategy for guide products (“EPG”s) and advanced content navigation services
- Metadata interoperability and international harmonisation issues covering aspects of metadata such as content labeling / signaling for parental controls, ratings and product placement.
- International review and advice about metadata acquisition for TV content navigation systems and advanced content discovery platforms and TV Metadata Tools Vendors for Advanced Services
- Advice on negotiating service level agreements with metadata aggregators
Future TV
- Blue Sky work for channels and network operators on the future of TV, looking at how traditional Pay TV operators can diversify their business and ensure they keep up with the changing needs of their consumers. This works includes connected TV and all its variant hybrid scenarios including multi-screen strategies of major pay-TV operators.
Benchmarking and Monitoring
- User interface (UI) and user experience monitoring (for VOD, over-the-top, IP, web, mobile and pay TV services) taking account of interfaces to promote ‘search’ and ‘ share’. See also our Benchmarking and Monitoring Service, PeriScope, for further information.
Technical Deployment
- End-to-end build and launch project management for TV channels, web and mobile TV
- Technical risk assessment / pre-deployment audits
- Quality of Experience for services delivered over IP, addressing issues that vary from encoding to network or support desk responsiveness.