Connected TV in the UK and Ireland

dreamstimemaximum_15782272The definition of what is meant by television is uncertain, and the pace of communications regulation is falling behind technological change, according to a new report. Connected Television in the UK and Ireland has just been published by Deadline Media Television.

In this detailed analysis of the landscape, the UK and Ireland, between them, have the largest and most competitive broadcasting sector in Europe. Connected television currently accounts for 4% of broadcasting industry revenues which industry expert, and author, Roger Stanyard, says will rise to around 15% in 2017. He also points to the issue of UK standards, which are lacking, and states that YouView has failed and needs to promote the MHEG-IC platform. Also, the regulatory lag is  likely to cause huge problems in providing a competitive market for high speed broadband, with LLU and facilities-based competition beginning to break down.

¨Underlying connected television is a battle between content owners weak on technology and technologists who have no compelling content. There is no obvious outcome,¨ says Stanyard.

Some of the other key findings include:
– The costs for consumer connecting their televisions to broadband has become irrelevant.
– Streaming media boxes and dongles are likely to play an increasing role.
– Connectivity is increasingly being built into televisions as a matter of standard practice.
– STBs will continue to play a major role in the provision of OTT TV services for the time being.
– Samsung looks to have won the battle to become the dominant proprietary smart TV platform.The biggest challenge by far that faces OTT TV is the development of new advertising models, particularly in relation to social TV and the second (companion) screen. OTT TV services have largely emerged as “top up” TV options rather than low-pay alternatives to BSkyB. The author also is skeptical that pure play pay OTT, particularly sVoD, will become a major player in the connected television environment.Connected Television in the UK and Ireland is a 250-page report that offers 80 tables and 20 charts. For pricing and details contact: roger@deadlinemediatv.co.uk