The TV Market and Video on Demand in the Russian Federation is a new free report from the European Audiovisual Observatory, part of the Council of Europe in Strasbourg. Edited by KVG Research, a Moscow-based consultancy company, the main objective has been to analyse the origin of the content broadcast by the main Russian TV channels. But the report also covers the status of the video on demand services and the impact of services like ITunes and Smart TV on the market. KVG´s report also contains detailed statistics and information on the Russian regulatory framework together with a full snapshot of the structure and characteristics of the market, including that of the TV production market.
On the content side, the report reveals that the breakdown of national domestic and foreign content broadcast by the leading channels compared to the total broadcasting time has remained constant for the last two years in terms of both the total volume and individual channels. In 2012 national content broadcast by the TV channels amounted to 77% of the total while the total of all foreign content broadcast was 23%. In 2012 the volume of foreign content corresponded to over 10,000 hours or about 12,000 titles, though only 11% of foreign broadcasts consisted of premiere content. To put this in perspective, in 2012 the volume of premiere content for the national content corresponded to 43%.
Additional broadcasting platforms for TV and cinema content which are actively developed in Russia enable foreign companies to profit using other sales channels. In the summer of 2013 there were approximately 60 online VOD services that contained licensed content. According KVG´s research, 52% of all VOD services had both national and foreign content in their libraries, while 45% of those VOD dealt only with national content. It lists the most significant Russian online video platforms as tvigle.ru, ivi.ru, megogo.ru, now.ru, videomore.ru, zoomby.ru, play.ru and others, as well as the applications of Russian TV channels (Channel One, CTC, Domashniy, Peretz, Dozhd and RBC).
iTunes by Apple appeared in Russia at the end of 2012, and smart TV turned out to be a real breakthrough in recent years in Russia, with over 50% of all applications offered being in Russian.
On the occasion of the publishing of this report, which is available for free download and is published in English and in Russian, the Observatory also added the Russian Federation to its MAVISE television database.
MAVISE is a free online database unique in its kind, developed by the European Audiovisual Observatory for the DG Communication of the European Commission. MAVISE offers a wide range of sophisticated search possibilities of TV channels according to criteria such as genre, geographical coverage, language, specific target audience.