IBC 2016: The Main Event for Creative Technology

IBC 2016, the International Broadcasting Convention, gets underway again this September in Amsterdam. IBC is the main European event for debate, technology demonstrations and networking for the international electronic media industry. For anyone engaged in the creation, management or delivery of entertainment and news content, IBC2016 is a must-attend event. The IBC Conference tracks alongside the comprehensive exhibition which features the world’s major media technology brands and all emerging, innovative developers too. There are 15 halls, curated by theme for ease of navigation, plus outdoor exhibits, making 2016 by far the biggest IBC in terms of floor space.

This year executives from Netflix, Warner Bros, Cisco, Ericsson, Buzzfeed, Canal+, NBCU, Amazon, Google, Sony Pictures and Spotify are just some of the professionals presenting at the conference and exhibition, which attracts some 55,000 international visitors annually. On the agenda: How IP is reshaping the economics of media production; where the world’s biggest advertising agencies are placing their client’s money; how best to reach millennial audiences; monetising virtual reality; and strategies to stay two steps ahead of continual market disruption.

Multi-Academy-Award-winning Director Ang Lee (Brokeback Mountain, Life of Pi) will deliver the Keynote address during the IBC Big Screen Experience. Nowhere is the interface between art and science more dramatically illustrated than at the IBC Big Screen Experience, a series of sessions bench marking the future of cinema. The IBC Big Screen Experience is at the heart of the IBC2016 Conference where more than 300 speakers are expected to attend to share insights on key issues at the heart of the entertainment, media and technology sector under the headline conference theme, Transformation in the “Digital Era: Leadership, Strategy and Creativity in Media and Entertainment.” Ang Lee´s presentation will treat treat visitors to a sneak peak of his extraordinary new feature which is filmed with pioneering ultra-high frame rates to achieve a look which can only be described as cinematic reality.

WPP’s Sir Martin Sorrell, one of the world’s most influential and successful business leaders, sets the tone by addressing IBC2016’s theme ‘Transformation in the Digital Era: Leadership, Strategy and Creativity in Media’ in the newest conference stream Audiences and Advertising. Provoking further discussion will be keynotes from Erik Huggers, President and CEO at Vevo; Dominique Delport, Global Managing Director/Chairman, Havas Media Group/Vivendi Content and Dr Manuel Cubero, who heads up Vodafone’s Kable Deutschland AG business.

An integral part of the IBC experience are the feature areas, special zones designed to help visitors gain a deeper understanding of innovation and to get to know the people driving it. The IBC Technology in Action Theatre, for example, hosts a series of case studies at the leading edge of technology, including the cloud and IP as well as production, post and delivery. Often presented by users, this is a prime opportunity to gain insider knowledge.

The IBC Future Zone is the place where prototypes and theories leap from academic and broadcast labs into potential reality. The researchers working on them come too, so not only can you see and test what they are thinking, you can influence the direction of their work. IBC invites sponsors to outsource their R&D to talented designers, coders and entrepreneurs at IBC Hackfest, a weekend of convention-defying brainstorming that could usher in the next big thing.

Finally, a highlight each year is the IBC Innovation Awards which recognise the expertise and endeavour that teams of vendors, service suppliers and media organisations make to achieve breakthroughs. This year’s finalists include Endemol Shine, ESPN and Tencent. Every IBC visitor is welcome to attend this inspiring Sunday night ceremony – just one among dozens of attractions that make IBC2016 the place to share business with people from all corners of the industry.
Find out more and register here. Early bird rates rates are available until 19th August 2016.