IBC 2017 is just around the corner. Now in its 50th year, the global media and entertainment community's annual migration to the RAI Conference and Exhibition Center in Amsterdam will begin again soon.
Here is a preview of the top five things you won´t want to miss.
# 1 - The IP Showcase
IP is no longer a “future” — it is here and now. More than 40 vendors have come together to demonstrate to the broadcast and media world that real-time IP production is a practical, flexible, efficient reality that is rapidly taking hold in mainstream operations. The partners behind the IP Showcase have come together to deliver a one-stop destination where everyone from broadcast/IT engineers and CEOs to TV producers can learn everything they need to know to unlock the full potential of using IP for real-time media.
The demonstration will focus on real-world IP interoperability based on SMPTE ST 2110 final draft standards and AMWA NMOS specifications — a single set of common IP interop standards and specifications that are unleashing the flexibility and efficiency of IP in real-time media.
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To prove ease of use as well as interoperability, the demonstrations are divided into logical application pods — live production signal flows, contribution and playout signal flows, etc. — all shown under the control of familiar user interfaces.
The IP Showcase and IP Showcase theatre are initiatives dedicated to educating and energising IBC visitors to embrace the change, plan effectively, and ultimately build a more flexible, more efficient and more creative broadcasting industry.
#2 - The Cyber Security "By-Invitation-Only" Event
Can there be any more compelling topic today than the threats caused by cyber attacks?
The IBC´s Cyber Security Event will focus on the latest insights and threats posed from cyber attacks, including the most common risks and how to mitigate them. Attendees will also learn how adopting a good cyber security policy can offer competitive advantages in the marketplace.
“With such a broad range of risks and vulnerabilities to manage, comprehensive monitoring and analysis of network and device behaviour alongside well practiced incident playbooks are critical to the defense of any broadcast company," says Paul Lynch, Director of the Technology Management office, ITV Plc.
IBC´s invitation-only event features key speakers including Elaine Bucknor, Group Director, Strategy, Security & Governance – Sky, Jeff Kember, Technical Director Media - Google, Latha Maripuri, Global CISO & Deputy CTO – News Corp, Paul Lynch, Director, Technology Management Office – ITV, Andreas Schneider, CISO – SRG/SSR, and Steve Fridakisi, Vice President Media & Tech Operations, HBO
As a prequel to the Cyber Security Forum, IBC hosted a webinar titled “Broadcast under attack: Protecting content and defending infrastructure”. The session covered how high-profile attacks on broadcast and media players are on the increase and what the threat landscape looks like as well as what the new attack surfaces are and how broadcasters and media companies should approach cyber security. Speakers included: Brian Brackenborough, CISO – Channel 4, Richard Welsh, CEO, Sundog Media Toolkit & VP of Education – SMPTE and Cameron Brown, Cyber Expert - Legal Forensic. You can watch the webinar here.
The Cyber Security Forum, held at IBC and sponsored by Akamai Technologies, Fortium Technologies and Microsoft, will take place on Friday, 15th September. Attendees can look forward to candid conversation, open floor debates and networking sessions, as well as a complimentary Platinum pass to the IBC Conference and Exhibition. You can register your interest here.
#3 - The Audiences and Advertising Conference Stream
With broadcasters and media companies operating in an increasingly fragmented multi-platform TV market, Audiences and Advertising Conference Stream will explore where and how audiences are moving and the latest innovations in viewing and advertising technologies. This stream promises demos of next-generation TV features and advertising, visions of the future, showcases and debates.
Part of the IBC Conference, the Audiences and Advertising Conference Stream will take place on Saturday 16th September. The speaker line up includes, Jeff Binder, CEO – Layer3 TV and Tom Pickett, CEO – Ellation who will tak about the disruption of the US broadcasting industry. Orpheus Warr, CTO – C4 and Adrian Drury, Director of Technology Strategy & Insight – Liberty Global will share their views on the most exciting new technologies and devices transforming the TV market. Christopher Mead, Senior Director of Partnerships EMEA – Twitch will join a panel to discuss the new online video ecosystem – who's watching, what makes it one of the fastest growing parts of the TV market, and what broadcasters can learn from the new video players. Ashwin Navin, CEO – Samba TV will talk about latest and most exciting developments in TV advertising - addressable, cross platform, data driven, dynamic and real-time. Vaughn McKenzie-Landell, founder – Jaak and a panel of innovative new businesses will speak about the merits and uses of block chain across the broadcasting and entertainment industries.
#4 - The Award Winning Technical Paper from TV Globo, Brazil
This year, the award for the best and most influential technical paper goes to Marcelo Souza and his colleagues Joāo Castellani, Daniel Monteiro and Carlos Octávio Quieroz from Brazilian broadcaster, TV Globo, for their paper entitled ‘Big data for data journalism, enhanced business analytics and video recommendation at Globo’.
TV Globo has moved to bring data analytics into the core operations of the business and revolutionising their working practices. The paper details three ways in which the company is processing massive amounts of data to achieve its business goals. Using data hosting and processing in the Amazon Web Services cloud, the solutions demonstrate real operational advantages and introducing new skills into operational areas to manage the analytics.
IBC Conference papers are subject to vigorous peer review by a team of experts led by Dr Paul Entwistle. All the papers which are selected for presentation represent original thinking on relevant technologies. Of these, the most significant and engaging is selected to win the Best Conference Paper Award.
“A lot of people are talking about the potential of big data applications in the media industry, but TV Globo has actually done it, and is reaping real benefits from it,” said Dr Paul Entwistle. “What makes the paper particularly interesting is that the authors talk about three very different applications: using public data to drive the news agenda; using business analytics to understand audiences; and using machine learning to recommend content to consumers."
“We were also impressed with the readiness to share extensive details of what they have done,” Entwistle added. “There is a great deal of information and experience in this paper, backed up with very extensive references – exactly what we hope for in our technical programme.”
The TV Globo paper will be presented in the conference as part of a session on artificial intelligence, on Saturday 16 September at 08:30. The award will be handed over as part of the IBC Awards Ceremony at 18:30 on Sunday 17 September, in the Auditorium, free to attend for all IBC visitors.
#5 - The Annual Fun Run!
Since the inaugural 4K 4Charity Fun Run event took in 2014, more than $450,000 USD in gross proceeds have been raised for nonprofit organisations that support increased diversity and inclusion initiatives.
Join the nearly 4,000 participants for the next 4K 4Charity Fun Run on Saturday, September 16 in Amsterdam during IBC. This year event will raise funds for global nonprofit partner Heifer International, which links communities and helps bring sustainable agriculture and commerce to areas with a long history of poverty, and local nonprofit Stichting NewTechKids, an Amsterdam-based foundation dedicated to developing computer science education for primary school children ages four through 12.
Sponsors for the 4K 4Charity Fun Run at IBC 2017 include Aspera, an IBM company, AWS Elemental, ABOX42, Dolby Laboratories, Verimatrix, Brightcove, Conviva, Irdeto, Vizrt, ChyronHego, SVG Europe, association partner IBC, and media partners New Bay Media and Rapid TV News. Participant registration www.4K4Charity.com.
See you at IBC!
The 2017 International Broadcasting Convention, Conference and Exhibition, takes place 14-19 September. You can still get a free exhibition pass until 18th August. For all registration options, click here.