IBC2018 has closed its doors for this year and has delivered another great event. Visitor figures were down slightly from last year, but 55,884 attendees is still a very good finish. The halls were really buzzing this year with top themes revolving around AI, cutting edge video analytics and Ultra HD, among others.
The exhibition grew by 667m2 and conference delegates were up by 14%. One of IBC's key metrics was its targeted effort increasing women speakers at the conference from 14% to 37%. The independent initiative, Women in Streaming Media, also kicked off at IBC, all steps in the right direction.
The IBC International Honour for Excellence saw its first-ever woman recipient this year, too. Joan Ganz Cooney was the co-creator of the global phenomenon that is Sesame Street, 50 years ago and her trophy was collected on her behalf by one of the street’s longest residents, Ernie.
The IBC App has really improved. It now provides and "AI"-driven matchmaking service that has been really useful. There were more than 91,000 interactions on the matchmaking platform. Sad to see that they closed it down the day after the show! No doubt it would have continued to prove useful for further research and networking after the event!
IBC trended number one on Twitter in the Netherlands on several days of the convention, with 185 million potential impressions and over 250,000 video views. Engagement with IBC has also increased on a year-round basis with IBC365 – the site now has over 55,000 subscribers averaging 49,000 active users per month.
Michael Crimp, IBC’s CEO, said; “IBC is much more than a trade show, we have developed a basket of data-driven statistics including sales leads generated on stands, conference attendance and IBC365 views and this sharing of information is pivotal to the longevity of IBC’s success and sits at the core of the organisation.
All of the initiatives this year have been aimed at bringing together the best minds, the original thinkers, to network and share their knowledge. As all communication becomes video and audio, IBC continues to be the place to debate the future of media, technology and entertainment,” adds Crimp.
Guiding the renewed focus this year was a new content steering group, drawn from across the industry, and chaired by Keith Underwood, Chief Operating Officer at Channel 4 in the UK.
Alongside the conference, IBC hosted three invitation-only executive forums.
- The Leaders’ Forum looked to the future, considering what the new ecosystem could be following consolidation, acquisition and collaboration.
- The Cyber Security Forum considered not just the threats but how to respond to them.
- New to the programme this year was the Telco and Media Innovation Forum, a vital point of debate as the boundaries between media and communication blur.
Each year IBC also presents three design awards for the most practical and striking exhibition stand designs.
The 2018 award for the Most Innovative Use of Shell Scheme Space went to Institut National de l'Audiovisuel (INA), for its excellent use of light and clever monitor mounting. Highly Commended in this category were Telmaco and Speechmatics.
The best Smaller Free Design Stand awards (for stands up to 100 sqm) was given to PayWizard for its colourful messaging and creative shapes. MRMC and Conviva were highly commended in this category as well.
The large Free Design Award was taken by Wyplay - for it's creative nature-inspired outdoor themes and its corresponding natural audioscape that complemented the stand, making it warm and inviting. The judging panel, shown below, also highly commended Viaccess-Orca and Google.
As well as the IBC Big Screen, the IABM Future Trends Theatre and the Content Everywhere Hub, staged presentations and enlarged on-stand meeting areas are becoming an increasingly common feature of exhibition stands throughout the show.
IBC was also once again the venue for an examination of the intersection of craft and technology in The Big Screen. Sessions included an in-depth look at the effects in Game of Thrones and Pixar’s Dominic Glynn talking about the animation marvel that is The Incredibles 2 – and how things have changed in the 14 years since the original movie.
The Future Zone is always a busy part of IBC, with presentations from researchers and academic bodies developing the ideas which may become the hit products five years from now. This year saw the addition of a theatre stage, presented by one of IBC’s owners, IABM, with a rolling programme of presentations discussing the ideas in more detail.
“Today, it’s all about collaboration to deliver solutions that give broadcast and media companies the agility and flexibility they need to keep ahead in this rapidly transforming media landscape. That’s why we’re seeing more and more companies using big-picture theatre presentations on their stands and providing large meeting areas where the conversations that kick off the collaboration get started.”
Save the Date: IBC2019 starts with the first day of conference sessions on Thursday 12 September, running until the exhibition closes on Tuesday 17 September.