New Study on European Works relating to AVMS

2011 Study on the Promotion of European Works in Audiovisual Media


The European Commission will publish by the end of 2011 a new study on the provisions of the Audiovisual Media Services Directive concerning the promotion of European works in audiovisual media services (including television programmes and on-demand services). The study relates to Articles 13, 16 and 17 of the Directive, and is expected to be published in December 2011.

A public workshop about this study took place on 14 September 2011 in Brussels. At the workshop, the preliminary draft study Report and Appendix were made available for participants. These documents are not the final versions of the study,  but they were made available to delegates in order to collect some feedback and input before being finalised.

Similar studies were published by the Commission in 2005 and 2009. At that time the current Television Without Frontiers Directive (TVWF) regulated only linear broadcast services. The 2011 study will however cover both linear and non-linear services in 31 EU Member States and EEA Member States. It will include a legal analysis of implemented measures and an economic analysis of the market for European works. The study will also include a survey of the actual levels of promotion and consumption of European works in a sample of 11 EU Member States, and a prospective evaluation of the impact of changing economic, regulatory and market conditions on European “culture”.

A website has been created, click here, which is designed to inform market players about the study, which is being managed by the consortium selected by the Commission, comprising Attentional, Headway International, Oliver & Ohlbaum and Gide Loyrette Nouel.

For more information, or for a copy of the provisional report, please contact us.