The Audiovisual Anti-Piracy Alliance (AAPA) was launched at the HbbTV Symposium in Paris on 17 December 2012. Building upon the work of its predecessor, the Association Européenne pour la Protection des Œuvres et services Cryptés (AEPOC), AAPA’s role is to facilitate the coordination of intelligence and anti-piracy activities amongst its members and to interact with EU institutions to ensure that there is effective legislation to achieve successful enforcement action.
“At IBC two years ago we started a discussion about the security issues surrounding connected TV. Since then AAPA members have been active in developing security for smart TVs, etc and making OTT content available. We need to ensure that all stakeholders recognise the importance of implementing and maintaining content security robustly and this symposium provides an opportunity to continue to reinforce this message.” said AAPA Executive Director Sheila Cassells. “AAPA offers a reinvigorated approach to fighting piracy in the audiovisual sector. While many policy discussions have focussed on ISP liability it is important that we do not lose sight of the need to tackle circumvention of content protection technology. AAPA’s members work collaboratively in this area and we will continue to support this, as well as endeavour to ensure that legal powers are fit for purpose.”
“Piracy never goes away,¨ according to AAPA Vice-President Christine Maury-Panis, General Counsel at Viaccess. ¨As new technologies emerge and new ways of distributing audiovisual content become more popular, it is crucial that we have all the possible tools to work with collaboratively against the persistent threat of piracy, which causes enormous damage to jobs in the creative and other sectors. AAPA provides an efficient industry alliance which is able to support the fight against piracy of paid content delivered via the set top box, mobile phone, tablet, etcetera.¨
The AAPA works to support pay TV and large technology security firms by engaging in dialogue with EU institutions and taking action to ensure appropriate and effective legislation is implemented consistently across the EU. Through the activities of its members and the work of the Intelligence Committee, AAPA identifies areas where legislation can be improved. The AAPA meets three to four times a year, in addition to exchanging information by e-mail and conference call. AAPA´s current membership includes BSkyB, Conax, Eutelsat, INSIDE Secure, Irdeto, Liberty Global, Melita, Nagra, NDS, Nova, Open Tech, Pace, Sky Deutschland, Sky Italia, Verimatrix, Viaccess, Ziggo and Zon. All members of the Alliance are members of the AAPA Council, which determines the strategy of the Alliance.