Poland sets VOD rules

In October 2012, the Sejm (Polish parliament) has now incorporated new rules on VOD services into the country´s laws on radio and TV broadcasting, thereby implementing the ´minimum regulation´ required by the EU Audiovisual Media Services Directive (AVMS). This amendment has not been adopted and has been based to Poland´s Senate.

Poland´s on-demand services delivered over the internet will be supervised by the National Broadcasting Council (KRRiT). The new rules will apply to internet-delivered non-linear services such as the Cyfrowy Polsat´s ´ipla´ service and TVN. Such services will now have to follow rules that apply to traditional TV stations, including those pertaining to the protection of minors and allocating an increasing percentage of their output to European productions. There will be also bans on tobacco, alcohol and subliminal advertising, and restrictions on product placement.

There will be no registration procedure for the new services. Previously this had been considered but it had become a controversial issue and subsequently this requirement has been dropped.