Public Stakeholders Workshop on AVMS European Works

A free public workshop for stakeholders, on the “Promotion of European Works in Audiovisual Media Services”, will be held in Brussels on 14 September. The workshop will present the preliminary final report, which will be made available in advance, of a new study conducted by Attentional Ltd, in partnership with Headway International, in 2011.

The study investigates for the first time the promotion of European works on both linear and non-linear services within the context of the new, recently-implemented Audiovisual Media Services Directive (AVMS). Similar studies published by the Commission in 2005 and 2009 at the time only took into account linear broadcast services regulated under the former Television Without Frontiers Directive (TVWF). This was updated by AVMS which came into force across Europe in 2010. Articles 13, 16 and 17 of the new directive pertain to the promotion of European works in EU Member States.

The 2011 study covers both linear and non-linear services in 31 EU Member States and EEA Member States. Its contents include :

  • a legal analysis of the implemented measures
  • an economic analysis of the market for European works.
  • a survey of the actual levels of promotion and consumption of European works in a sample of 11 EU Member States, and
  • a prospective evaluation of the impact of changing economic, regulatory and market conditions on European “culture”.

Objectives of the study included defining performance indicators and operational procedures for periodical monitoring and assessment activities, as well as checking the practicability of these for on-demand services, through a “reality test”. The goal has been to provide the Commission with the necessary elements to assess whether the provisions of the AVMS Directive are sufficient to safeguard European works within the audiovisual media services of Member States.

The meeting in Brussels is to provide stakeholders with the opportunity to discuss the key findings. A copy of the report will be made available to registered participants before the workshop, and translation services will be provided in DE, EN and FR.

The project team will present the outcome of their analysis of the transposition of the relevant provisions of the AVMS Directive, the trends in the content industry economics and in the offer and consumption of European and independent works in EU audiovisual media services.

They will also present the indicators they consider relevant for the monitoring of the application of these provisions of the AVMS Directive and discuss market perspectives and their possible regulatory implications. Participation is free of charge, but registration is mandatory.

For further information about information and registration, click here.