Strategic Advisory for Media Technology Companies
Commercial support for positioning, messaging, and growth
You don’t need more marketing. You need sharper positioning.
Most media technology companies don’t struggle because the product is weak.
They struggle because their message is unclear, their commercial story is inconsistent, and the team is too close to the technology to see what the market sees.
Broadcast Projects provides strategic advisory and execution support to help you clarify what you do, explain it with authority, and convert interest into commercial momentum.
This is a premium, hands-on engagement designed for companies who want real progress, not more slideware.
This is designed for you if:
You sell to broadcasters, operators, studios, or streaming platforms
You are preparing for IBC, NAB, or a major launch
You have strong technology but weak market clarity
Your messaging is inconsistent across decks, website, and sales conversations
You need help aligning leadership, sales, and marketing around one narrative
You are tired of agencies that deliver “content” but not results
What we help you achieve
Positioning that actually holds up in the market - We refine your message until it is credible to CTOs, product teams, and commercial buyers.
Sales materials that close deals - Pitch decks, value propositions, executive narratives, and short-form messaging that your team can actually use.
Trade show strategy that produces outcomes - Not “visibility.” Real pre-booked meetings, sharper targeting, and a clear plan.
Commercial support for long-cycle deals - Partner conversations, stakeholder messaging, follow-up strategy, and practical guidance on how to keep momentum alive.
High-level strategic guidance when the stakes are real - Product launches, market entry, acquisitions, repositioning, or rebuilding a commercial foundation.
How it works
You submit your details using the form below.
We reply quickly with availability and next steps.
If it looks like a fit, we schedule a structured consultation call.
You receive a clear recommendation on the best engagement format.
No commitment is required to start the conversation.
Request Advisory Options
Submit your details and we’ll send next steps and availability.
If your request is time-sensitive, reply to our email immediately with a short description of your project.
Why Broadcast Projects
Broadcast Projects is led by Janet Greco, a long-time media and entertainment technology advisor with deep international experience across Europe and North America.
Our work sits at the intersection of technology, commercial strategy, and communication, helping technical companies translate complexity into credibility.
If your customers are broadcasters, operators, platforms, or studios, we understand your world.